Follow-up Marketing: 101
Learn the core concepts of follow-up marketing by looking at prime examples of email subject lines, the three types of emails every successful business is using, and the two types of email send types you should be utilizing in your own follow-up campaigns
Crafting Your Indoctrination Campaign
We’ll walk you through a 10-step plan for quickly rolling out an email Indoctrination campaign (Welcome Series) that aligns your brand with your new subscriber and makes a strong first impression…
Because that’s exactly what the Indoctrination Series is… it’s your ONE and only shot to make a strong first impression, connect with your new subscriber and stand out in their mind (AND THEIR INBOX).
Crafting Your Conversion Campaign
We take you, step-by-step, through the entire process of building a conversion campaign that overcomes objections and common misconceptions associated with your products. Basically, we show you how to take those new leads and convert them to buyers.
BONUS: Bolt-On Series Stacking
So what happens when a subscriber makes it through the initial campaign without converting?
Use our 4 “Bolt-on” templates to extend your conversion campaign for the original offer OR redirect stubborn subscribers to a new, relevant offer.