Most companies are doing content marketing wrong. I was too. Like everyone else, usually I would pump out a new piece of content every week and I was lucky if I got a couple hundred readers. Every week I would work my ass off, most of the time getting no where. I had just written a new article for my agency blog (about Hubspot) to try and attract business owners who liked Hubspot. Except this time I tried a new technique that a mentor told me about… AND BOY DID IT WORK! Just look at who started sharing and recommending my article…
I thought maybe I had just gotten “lucky” with this one piece of content.
So I was determined to make my next piece of content for Noah at Sumo even better.
I researched and wrote the article, then Noah edited for accuracy.
I then applied the exact same technique from before to Noah’s article as I did with the HubSpot one.
The headline for this one was “8 Marketing Ideas from Inside a $50 Million Startup. Here’s how the promotion stats breakdown: •#1 Top Performing B2B Article In 7 Years
•2,700 Shares In The First 15 Days
•Outperformed Noah’s Viral Giveaways After 30 days I’d generated 28,292 website visitors to this ONE article on Noah’s blog! Why Do Ad Networks Make It So Hard?